Shop Small Saturday
11/27/21

Shop Small Saturday was started by American Express several years ago to encourage shoppers to make purchases at locally-owned businesses during the start of the holiday shopping season. Rochester Main Street participates as a Neighborhood Champion to help support our local businesses and encourage them to take advantage of this national movement. On Shop Small Saturday, it is expected that nearly $5 billion in purchases will be made at locally owned businesses.

Festival of Trees
12/3/21, 6:30-8:30pm
12/4/21, 3-7pm

The annual Festival of Trees is held at Studley's Flower Garden's greenhouse at 82 Wakefield Street. Enjoy caroling, refreshments, and a visit from Santa while strolling through dozens of wonderfully decorated trees, generously donated by area businesses and organizations. They are fully decorated and are often stuffed with gift certificates and other fun prizes! Admission is just $5 and includes 5 raffle tickets! Children enter free.
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Elf off the Shelf
12/18/21 11am-3pm

There are 12 elves hiding around downtown... Look high and low to find them all! Each elf will give you a ticket and a treat. Once you receive all your tickets, visit Collec-tiques on North Main Street to enter them into the raffle. The more tickets you have, the better your chances become to win the Grand Prize!

Rochester Cares
To be announced

Spring is here! Rochester Cares is an annual event that encourages community volunteerism. Bring your gloves, rakes, and shovels, and let's get some work done! Rochester DPW will be dropping mulch to spread. We'll also be cleaning up and removing trash and other debris. We need YOU to help us get downtown ready for the summer season! Bring a friend, bring the kids! Let's get this done, together!

Free Comic Book Day
To be announced

Jetpack Comics presents Free Comic Book Day! Jetpack is giving away TONS of free comic books at a variety of participating downtown businesses. Plan to spend the day downtown collecting comics, visiting businesses, and making new friends along the way. Costumes are encouraged! Some business will be carrying exclusive comics for you to enjoy! Free comics, a great walk around downtown, exciting people to talk to... How can you go wrong?

Cookout & Meetup
To be announced

Rochester Main Street and Rochester's Economic Development Department is hosting an informal BBQ at City Hall to show appreciation for our downtown Business Owners and Managers. It's a great chance to meet your neighbors, eat, and enjoy time outside!

Night Before the 4th
To be announced

Join us in celebrating our independence on July 3rd, at the Rochester Community Center. We're planning a spectacular fireworks show at approximately 9:30pm! Bring your own chair or blanket. There is free parking at the Community Center, Spaulding High School, and along Wakefield Street. The fireworks will start at approximately 9:30pm.

Rochester Pride Rally
To be announced​

Rochester Main Street invites the LGBTQ+ community to Central Square, in downtown Rochester, for a free public Pride Rally on Saturday, August 28th, 2021 from 1-4pm. Our mission is to promote unity, visibility, inclusivity, equality, and a positive image of the lesbian, gay, bisexual, and transgender (LGBTQ+) community. Participating downtown businesses will be open for business and flying pride flags.

Summer Music Series
​To be announced

We are partnering with the Rochester Recreation Department for the ultimate Summer Music Series! Join us on Tuesdays (Central Square) and Thursdays (Rochester Common) from 6:30-8pm for FREE outdoor concerts! Bring a chair or blanket, invite your friends and family, and support local musicians!

PorchFest 2022
​To be announced

Rochester Performance & Arts Center presents PorchFest, a FREE outdoor music festival featuring more than 30 bands of all genres! Bands are placed on outdoor stages throughout downtown and attendees can walk around and hear a little of everything. Donations and proceeds from the event support music education. You don't want to miss this incredible live music event... There's something for everyone at Rochester PorchFest!

Downtown Trick-or-Treat
To be announced

Attention families! It's time to get spooky! Get into your most creative costumes and get to downtown for all kinds of scary tricks and treats. Participating downtown businesses will be handing out candy and encouraging you to check out their establishments. Just look for the pumpkin flags! Kids of all ages are welcome!

Zombie Walk
To be announced

The Rochester Zombie Walk features participants from Studio 109, Corinne's School of Dance, and Dance 'N Motion. Enjoy their choreographed performance as they dance down North Main Street. Teens and adults are welcome to participate in the parade by dressing in zombie costumes and following the dancers.