Shop Small Saturday was started by American Express several years ago to encourage shoppers to make purchases at locally-owned businesses during the start of the holiday shopping season. Rochester Main Street participates as a Neighborhood Champion to help support our local businesses and encourage them to take advantage of this national movement.

On Shop Small Saturday, it is expected that nearly $5 billion in purchases will be made at locally owned businesses.

​Stop by the Rochester Main Street office to pledge your support of small business, and receive a complimentary Shop Small tote bag.