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Hearts On Main Street 2026
Business Participation / Information
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Thank you to our Sponsor!
If you would like to sponsor one of our projects, email us for details on our sponsorship packages.
Sample Coloring SheetsThese are examples and may not reflect actual sheets used for the event.
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February 1st - 14thAbout Business Participation
Hearts On Main Street is a walkable downtown event that brings residents and visitors into local businesses during the Valentine’s season. Participating businesses help create the experience by displaying hearts, offering a simple creative activity, and welcoming the community into their space. Participation is free and open to downtown businesses. What Participation Includes Businesses that sign up will be asked to: • Accept Co-Sponsor Request on Facebook Event • Share Event Posts to help promote the event • Display paper and wooden hearts in their windows or public-facing space • Offer paper hearts for visitors to color and hang with a suggested $1 donation •Collect donations for collection at end of event. • Offer a custom Hearts On Main Street coloring sheet for visitors to take • Keep hearts and coloring sheets available during normal business hours Rochester Main Street will provide: • Paper hearts • Coloring sheets • Crayons • Basic participation guidance Businesses are not responsible for handling wooden heart orders or engraving. Paper Heart Donations • Suggested donation is $1 per paper heart • Donations support Rochester Main Street’s downtown programs • Businesses are not required to track individual donations Rochester Main Street will provide instructions for returning donations after the event. Wooden Hearts Display • Wooden engraved hearts will be displayed throughout downtown • Rochester Main Street will coordinate placement • Businesses may be asked to display a small number of wooden hearts during the event No action is required from businesses related to wooden heart pickup. Coloring Book Participation Each participating business will receive a custom Hearts On Main Street coloring sheet. If you would like specific elements or themes in your sheet, please let us know. Visitors are encouraged to collect coloring pages from multiple businesses to create their own Hearts on Main Street Coloring Book, helping drive foot traffic throughout downtown. Business Signup Businesses interested in participating must sign up in advance. To participate, email [email protected] with: • Business name • Contact person • Email address • Confirmation of participation • Any Special Requests for your custom coloring sheet. Signups help Rochester Main Street plan materials and heart distribution. Sign Up Your Business Questions or Special Circumstances If you have questions, limited window space, or would like to participate in a different way, please reach out. Email: [email protected] Phone: (978) 572-2621 Support Downtown Rochester Hearts On Main Street is coordinated by Rochester Main Street. Events like this are made possible through community partnerships, volunteers, and sponsors such as Meredith Village Savings Bank. |