Wednesday, December 2, 2026 – Friday, December 4, 2026 · Thu 5–8 PM · Fri 6–8 PM · Sat 1–6 PM
Festival of Trees
Studley's Flower Gardens · Rochester, NH
Rochester Main Street's biggest holiday fundraiser runs December 2–4, 2026 in partnership with Studley's Flower Gardens. Stroll a forest of decorated trees, bid in the silent auction, shop the holiday vendor market, visit Santa, and enter raffles to win a fully decorated tree.
11th Annual Festival of Trees is brought to you by Rochester Main Street and our Presenting Partners Hammond Lumber & Waste Management. This annual holiday fundraiser is held each December in partnership with Studley’s Flower Gardens. Browse and enter to win decorated trees that are donated by local businesses and organizations. Compete to win Silent Auction items that highlight the unique character of our city. Enter the 50/50, and much more!
It’s a festive tradition that raises essential funds for beautification and community programs - and brings the whole community together to celebrate the season.
2026 schedule
Thursday, December 2 · 5–8 PM - Treeview. This Ticketed Event is your first look at the forest of decorated trees. Please check back for more details as we finalize plans for opening night.
Friday, December 3 · 6–8 PM - Friday Night Celebration. Stroll the trees, enjoy holiday music, and explore the holiday vendor market featuring local artisans, crafters, and gift vendors. Browse the silent auction table filled with items and experiences donated by local businesses. This night is open to the community thanks to the generous support of our Presenting Partners.
Saturday, December 4 · 1–6 PM - Saturday Celebration. A full day of holiday fun with live music, and Santa on site from 1 to 4 PM for visits and photos.
Raffle ticket sales end 30 minutes before close on the final night; silent auction closes 60 minutes before.
Can’t make it? You can still win a tree
Purchase raffle chances - 25 chances for $20 or 150 chances for $100 - and email us with the trees you’d like your chances entered toward (or let us divide them randomly). Every tree is photographed and posted to the tree gallery on the festival’s first day, so you can pick your favourites from home.
Sponsor a tree or donate to the auction
Tree sponsorships are $50 with 30 spots available for 2026, first come, first served. Your tree carries a sign with the name you provide, and you decorate the included 6-foot tree at Studley’s on December 1 or 2 during normal business hours. Pay online through the tree sponsor checkout, or download the Tree Sponsor & Silent Auction form above and return it with a check by November 20.
Silent auction donations from local businesses are always welcome - past highlights include a murder mystery night at the Rochester Opera House with dinner at the Governor’s Inn, a build-your-own gift basket from Jetpack Comics, and a “Win a Date with the Owner” experience from Scenic Lounge. Experiences are encouraged, but gift cards, merchandise, services, themed baskets, tickets, and memberships are all welcome.
Thank you to our Festival of Trees sponsors
Presenting Partner 
Presenting Partner 
Host Partner Festival of Trees: your questions answered
How does the Festival of Trees raffle work?
Local businesses and organizations decorate and donate themed Christmas trees, and you buy raffle chances toward the trees you'd love to take home - 25 chances for $20 or 150 chances for $100. Raffle sales end 30 minutes before close on the final night.
When can I see Santa at the Festival of Trees?
Santa is on site Saturday, December 4 from 1 to 4 PM for visits and photo opportunities - perfect for families and little ones eager to share their wish lists.
Can I support the Festival if I can't attend?
Yes - purchase raffle chances online and email us with the trees you'd like them entered toward, or ask us to divide them randomly. Tree photos are posted on the first day of the festival.
How do I sponsor a tree?
Tree sponsorships are $50 and include 30 available spots for 2026, first come, first served. You can also donate items or experiences to the silent auction.
Page updated July 25, 2026.
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